Privacy Policy

Bear Privacy Notice

United States Last Updated/Effective Date: October 10th 2023

Root Technology, Ltd. and its affiliates and subsidiaries (“Bear,” “we,” “us,” or “our”) respect your privacy. This Privacy Notice describes the processing of Personal Information (defined below) that is provided, collected, or shared on the sites, applications, social media pages, or other platforms that link to this Privacy Notice (collectively, the “Site”). It also describes your choices about the collection, sharing, and use of your Personal Information.

We may modify this Privacy Notice at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you.

1. Personal Information We Collect

We may collect a range of Personal Information. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The types of Personal Information we collect may include:

  • Contact Information– If you submit an inquiry, register for an account, or provide information on our Site, we may collect your contact information. This may include your name, address, email address, demographic information, and phone number.

  • Customer Records– In order to provide you with relevant information, we may collect information related to the stage of your pregnancy and/or the age of your children.

  • Commercial information– This includes information about purchases, information about subscriptions, products and services you have shown interest in, payment processing information, and other commercial information.

  • Location Data– While navigating our Site your mobile device or browser may share your location data, both through WiFi and GPS. We will collect this information based on the settings of your phone and browser.

  • Usage Information– When you use our Site, our servers may automatically record information, including your Internet Protocol address (IP Address), browser type, referring URLs, domain names associated with your internet service provider, and other information relating to your interaction with the Site.

  • Professional or Employment-related Information– We will sometimes provide professional discounts. In such scenarios, we may collect your occupation in order to verify such information prior to providing the discount.

  • Communication Information– We may collect the contents of your communications with us, whether via e-mail, chat functionality, social media, telephone or otherwise, and inferences we may make from other personal information we collect.

2. How We Collect Your Personal Information

  • Directly From You – For example, if you choose to contact us or request or purchase products, services, or information from us.

  • From Third Parties – For example, we may work with business partners, subcontractors, advertising networks, analytics providers, and search information providers.

  • Through Online Tracking Technologies – We and our service providers may use cookies and similar technologies such as pixels, web beacons, and local storage.

3. Cookies and Other Tracking Technologies

We use cookies and similar technologies to help operate certain features of the Site, to enhance your experience through personalization, and to help us better understand the features of the Site that you and other users are most interested in.

  • Online Behavioral Advertising: We use Google Ads to serve ads across various websites. To opt-out, visit Google’s Safety Center and Google’s Ad Settings.

  • Analytics: We use analytics services, including Google Analytics. To learn more, visit Google’s Privacy Policy.

4. How We Use Personal Information

To the extent permitted by applicable law, we may use Personal Information to:

  • Operate the Site, fulfill customer requests and complete purchases;

  • Protect against criminal activity, claims and other liabilities;

  • Support and personalize the Site and our advertising efforts;

  • Comply with applicable legal or regulatory requirements.

5. Disclosure of Personal Information

We may disclose your Personal Information in the following circumstances:

  • Among Our Affiliates and Subsidiaries – We may disclose Personal Information among the Bear family of companies for business and marketing purposes.

  • To Service Providers – We may give access to Personal Information as necessary to perform the service for Bear.

  • For Legal Obligation or Safety Reasons – To comply with law or protect the rights, property, or safety of Bear, its users, or the public.

  • In the Case of a Merger or Sale – Personal Information may be transferred along with the business.

6. How Long Do We Keep Your Personal Information

We will retain your Personal Information for as long as necessary to fulfill the purposes for which it has been collected, as outlined in this Privacy Notice, or any longer retention period required by law.

7. How We Protect Your Personal Information

We use commercially reasonable efforts to protect the confidentiality and security of Personal Information. However, we cannot guarantee the absolute security of Personal Information during its transmission or storage.

8. Your Choices and Controls

Depending on where you live, you may have rights to Access, Data portability, Deletion, Correction, and Opt out of certain processing.

To opt out of marketing emails, please email us at warrenty@bearforbaby.com or by following the instructions included in the email or text correspondence.

9. International Use of the Site

This Site is hosted in Canada. Additionally, we may process your Personal Information in the United States and China for the purposes set forth in this Notice.

10. Children’s Privacy

We do not knowingly collect Personal Information from children under the age of 16. If you think your child has given us their Personal Information, you can email us at warrenty@bearforbaby.com.

11. Links to Third-Party Websites

We are not responsible for the practices employed by any websites or services linked to or from the Site.

12. Notice to California Residents

This section applies to California residents under the CCPA.

  • Sources of Personal Information: Directly from you, tracking technologies, and third parties.

  • Disclosure of Personal Information: We disclose identifiers, commercial information, and internet activity to affiliates, service providers, and for legal/safety purposes.

13. Exercising your Individual Privacy Rights

To exercise any of the privacy rights afforded to you, please submit a request to us by:

  • Calling us toll free at: 1-855-7722055

  • E-mailing us at: warrenty@bearforbaby.com

Verification: We must verify your identity before fulfilling your requests. We endeavor to respond within the time period required by law.

14. Changes to this Privacy Notice

We may modify or update this Privacy Notice from time to time. Any changes will apply immediately upon posting to the Site.

15. Contact Us

If you have any questions about our practices or this Privacy Notice, please contact us at warrenty@bearforbaby.com.